Print and web content that speaks to the audience, while serving the organization
> From concept to copy, I took the Ryerson Engineering brand in an exciting direction—with strategic, personal content for the handbook that differentiates the school from its competitors and reinforces the goals of the faculty. Please explore my award-winning undergraduate engineering admissions handbook, including a first-of-its-kind infographic
> I was also in charge of re-branding and writing every single website for Ryerson’s Faculty of Engineering & Architectural Science. Here are three examples: 1) Ryerson’s Faculty of Engineering & Architectural Science, 2) Ryerson Aerospace Engineering, 3) Ryerson Architectural Science
Interviews/biographies
I ❤ people, and they trust me to tell their stories. I’ve interviewed 200+ in my career thus far — some on stage in front of an audience. (Within each article below, scroll down to “Spotlights”.)
> A prof who 3D prints
> A post-revolution career
> From student to teacher
Journalism (freelance)
> How to speed read (Wired)
> A personal take on the economy/jobs (Toronto Star)
> Gluten-free entrepreneur (Toronto Star)
Speeches and editorials for senior leadership
As these are ghost-written, please contact me for samples.
Magazine creative and editorial direction
For several years, I was the editorial and creative director of the Italian Chamber of Commerce of Ontario’s magazine. Here are some samples of articles I conceptualised, researched and wrote. (I also oversaw the work of many freelancers in this role and led all design.)
> A new vista
> The business of burying
> Celebrity chef interview
Advertising and PR copywriting
> I used to write roughly five ads a day when I worked at RBC. I had only a small library of images to work with, as well as strict rules about language usage. By being creative, I made my clients happy. Black diamond run (RBC)
> At NKPR, I wrote content, press releases and marketing materials for dozens of clients, often on the same day! RW&Co. trend report
> At Ryerson, I led all copy writing for various campaigns, in print and online. (Often with very little photography / ad space to work with.) 1) Ryerson Globe and Mail banner ad 2) One Ryerson ad, three copy concepts
