Portfolio for the Library

cover_admissions handbook
Content that speaks to the audience, while serving the organization
From concept to copy, I took the Ryerson Engineering brand in an exciting direction—with creative, personal content that differentiates Ryerson from its competitors and reinforces the goals of the faculty’s strategic plan.
> Undergraduate engineering admissions handbook
> Ryerson Aerospace Engineering web site


Book essays/reviews/blogs
I ❤ books. Writing them. Writing about them. And, of course, reading them.
> Can’t-miss CanLit (49th Shelf)
> Serious authors can be funny too (International Festival of Authors)
> Ego Burn: a blog about writing and books (link to my “confidence” series)

Ry Prof image


Interviews/Biographies
I also ❤ people. I’ve interviewed 200+ in my career thus far, and have built trust with each one.
A prof who 3D prints
> A post-revolution career
> Flight of the Conchords


What I sound like when I talk about books (in this case, mine)…
> Interview on Get Lit radio show

Cross-platform content (social)
> When I interview people, I always think about cross-platform usage. Here’s an Instagram post that I put out during the Olympics after I discovered this prof’s love of curling.
> I wrote an article for a Ryerson dean on equity, diversity and inclusion. From that article, I made a series of social media posts. Here’s an example.

Journalism
Earlier in my career, I was a freelance journalist.
> How to speed read (Wired)
> A personal take on the economy/jobs (Toronto Star)
> Gluten-free entrepreneur (Toronto Star)

Fresh off the boat_cover
Magazine editoral direction
I ran the Italian Chamber of Commerce of Ontario’s magazine for three years. Here are some samples of articles I conceptualised, researched and wrote. (I also oversaw the work of many freelancers in this role.)
> A new vista
> The business of burying
> Celebrity chef interview